Digital Audio Continues To Rise Despite Mobile Stagnation

Pandora's new audio trends report finds that digital listenership is being driven by smart speakers, desktop

Pandora is seeing huge growth in connected device listening—but with little thanks to mobile. Pandora

In early May, several weeks after the pandemic first shut down the United States, Pandora noticed a “double-digit” surge in connected speaker listenership and fashioned a brand campaign designed to appeal to those new homebound habits.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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