Despite a Constant State of Crisis, Media Buyers Still Show Interest in TikTok

Company communication aside, advertisers are interested in the platform's growth

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TikTok is in hot water with the U.S. government, but with its user base continuously growing, media buyers are undeterred. Still, advertisers and agencies are leery about long-term commitments as TikTok’s owners face a looming deadline to sell the app.

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