Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
TikTok is in hot water with the U.S. government, but with its user base continuously growing, media buyers are undeterred. Still, advertisers and agencies are leery about long-term commitments as TikTok’s owners face a looming deadline to sell the app.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in