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TikTok is in hot water with the U.S. government, but with its user base continuously growing, media buyers are undeterred. Still, advertisers and agencies are leery about long-term commitments as TikTok’s owners face a looming deadline to sell the app.
In this moment of crisis, Blake Chandlee’s job at TikTok is to assure advertisers that everything will be OK. But buyers seemed more convinced to stay because of the power of the platform, not necessarily because of how the company has communicated.