Deepfakes at the Gas Pump Scare Up Data Privacy Awareness

The video is part of a follow-up campaign to viral 2011 stunt 'Take This Lollipop'

Tens of millions of Americans filling their gas tanks this week may be in for a fright at the pump this season. No, it’s not about gas prices. Rather, it’s what is expected to happen from viewing a creepy campaign about privacy issues being shown on screens at the 24,000 Gas Station TV (GSTV) locations across the country.

The scene shows the friendly face of the TV anchor at the pump transforming into the villainous visage of a man with a sinisterly voiced warning about digital data collection.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in