Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

Marketers have more access to ad auction data, but it's often hard to use

Accessing log-level data helps marketers track every dollar they spend. Getty Images

Supply-side platforms are starting to bring more transparency to the dynamics of online ad auctions, but existing operations across the supply chain can slow the adoption of these offerings.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.