Ad Tech

Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

Marketers have more access to ad auction data, but it's often hard to use

ssp-agencies-logleveldata-CONTENT-2020 — Accessing log-level data helps marketers track every dollar they spend.Getty Images

July 27, 2020

Supply-side platforms are starting to bring more transparency to the dynamics of online ad auctions, but existing operations across the supply chain can slow the adoption of these offerings.

Andrew Blustein

@andrewblustein
andrew.blustein@adweek.com

Andrew Blustein is a programmatic reporter at Adweek.

Ad Tech

Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

Marketers have more access to ad auction data, but it's often hard to use

Andrew Blustein

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Andrew Blustein