Supply-side platforms are starting to bring more transparency to the dynamics of online ad auctions, but existing operations across the supply chain can slow the adoption of these offerings.
Media buyers have been asking SSPs for log-level data—detailed information about the ad auctions in which they participate—in earnest for the last two years as a way to better understand the costs associated with programmatic advertising.
Now, SSPs are starting to build products to streamline the auction process and make log-level data more easily available in a bid to provide
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in