Data & Insights

Data Suggests Another Big Year of Ad Spend, According to UK Report

The IPA's Bellwether expects 5.2% of advertising growth for 2022

U.K. ad spend growth — The Bellwether Report is based on a questionnaire survey of around 300 U.K.-based companies asking them about their marketing activities.Getty

Following record levels of advertising spend in 2021, signs are that businesses will continue to step up their recovery plans from the Covid-19 pandemic in the U.K. with data suggesting that marketing budgets will see “considerable growth” this year, albeit perhaps not at the level of 6.2% previously predicted.

According to industry membership body the IPA’s quarterly Bellwether Report, 34.5% of companies surveyed about their marketing plans are set to expand their marketing spend over the 2022/2023 financial year, while almost half (45.7%)