InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

Data privacy firms could challenge industry leader LiveRamp

throtle infosum logos
AT&T's Xandr took a minority stake in InfoSum earlier this year. InfoSum and Throtle, Pixabay

As the third-party cookie’s imminent demise sparks new ideas, data firms InfoSum and Throtle have teamed up in hopes of selling marketers on a way to use first-party data to target consumers while keeping information private.

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@EthanYWu Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.