Ad Tech

This Year's Data Privacy Day Comes at a Volatile Point in the Big Data Discussion

On Jan. 28, we celebrate responsible practices, such as password protection

Man and woman with key looking for the right keyhole — Governments are getting more involved in privacy regulation as consumer frustration reaches a breaking point.Getty Images

January 28, 2021

It’s Jan. 28, aka International Data Privacy Day, admittedly an odd notion to mark on the calendar.

However, we here at Adweek checked, and this has been the day to celebrate responsible practices such as clearing your browser cache, password protection and overall responsible treatment of data since 2007.

And these days, the fact is, you simply can’t escape data privacy if your professional practice falls within any tier of the $320 billion-plus digital advertising market. Phrases such as “AI-powered