CTV Measurement Firm Innovid Up 10% in NYSE Debut

The company was valued at $1.3 billion in June when the SPAC was announced

TV measurement and ad delivery platform Innovid closed its first day of trading at $8.75 a share, up 10%. Trading under the ticker CTV, which is also the industry acronym for connected TV, Innovid announced its intention to go public last June through a merger with special purpose acquisition company (SPAC) ION Acquisition Corp. 2.

Top line

Innovid—established in 2007—provides interactive ad units and offers an ad server along with measurement, personalization and ad streaming services.

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