TV measurement and ad delivery platform Innovid closed its first day of trading at $8.75 a share, up 10%. Trading under the ticker CTV, which is also the industry acronym for connected TV, Innovid announced its intention to go public last June through a merger with special purpose acquisition company (SPAC) ION Acquisition Corp. 2.
Top line
Innovid—established in 2007—provides interactive ad units and offers an ad server along with measurement, personalization and ad streaming services.
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