TV measurement and ad delivery platform Innovid closed its first day of trading at $8.75 a share, up 10%. Trading under the ticker CTV, which is also the industry acronym for connected TV, Innovid announced its intention to go public last June through a merger with special purpose acquisition company (SPAC) ION Acquisition Corp. 2.
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Innovid—established in 2007—provides interactive ad units and offers an ad server along with measurement, personalization and ad streaming services.
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