CTV Measurement Firm Innovid Up 10% in NYSE Debut

The company was valued at $1.3 billion in June when the SPAC was announced

TV measurement and ad delivery platform Innovid closed its first day of trading at $8.75 a share, up 10%. Trading under the ticker CTV, which is also the industry acronym for connected TV, Innovid announced its intention to go public last June through a merger with special purpose acquisition company (SPAC) ION Acquisition Corp. 2.