CTV and ‘Addressability’ Buoy Ad-Tech Revenues, Indicating Companies’ Future Focus

LiveRamp and Magnite's latest earnings results show growth amid the pandemic

liveramp logo on left, magnite logo on right on pink background
LiveRamp's revenue for the period totaled $105 million while Magnite's was $61 million. LiveRamp, Magnite

The latest quarterly earnings calls of the few remaining independent ad-tech companies demonstrate the winds of change in digital media.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.