Super Bowl

In Crypto.com's Super Bowl Ad, LeBron James Goes Back to 2003

Basketball legend talks to his younger self about taking chances

LeBron James is pictures speaking to his younger self.
LeBron James meets his younger self for a pep talk.Crypto.Com
Headshot of Olivia Morley
By Olivia Morley

February 13, 2022

Crypto.com, the cryptocurrency platform headquartered in Singapore, made its Super Bowl debut with an ad titled “The Moment of Truth,” celebrating LeBron James’ career and the concept of making life-altering decisions.

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Headshot of Olivia Morley

Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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