Cruise Industry Carefully Charts Its Return to Sailing

'You only get one shot' to instill confidence in cruise passengers, one executive cautions

The federal No Sail order has been lifted. But how quickly will customers return? Getty Images

Despite the CDC lifting its No Sail order, in place since the pandemic arrived on U.S. shores in March, the cruise industry has gone from dry docks to a metaphorical Bermuda Triangle, with no clear timeline as to when their ships can actually set out again.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.