Criteo's Revenues Dip 5% as It Counts the Cost of Apple's Cookie-Blocking Technology and GDPR

Announces purchase of in-app company to reduce reliance on cookies

Criteo posted a 5 percent year-over-year decline in earnings in the third quarter with revenues of $223 million, as the company continues to feel the impact of GDPR and Apple’s embrace of cookie-blocking technology.

The Paris-based company also used the financial disclosure to announce it purchased Manage, a mobile app-install company, for an undisclosed sum, with Criteo’s leadership claiming the move underlined its efforts to reduce its reliance on cookie-based ad tech.

It also reported it had added 280 clients during the quarter, bringing its total to more than 19,000 and forecasts that revenues for the all-important final quarter of the year would be between $256 million and $262 million.

Criteo is one of the few remaining publicly traded ad-tech companies and is primarily known for its ad retargeting technology, although its leadership is keen to drop this tag as it diversifies its offerings.

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