Criteo's New Look Signals the Rise of Retail Media

The poster child for ad retargeting sheds its old look to signal a new direction

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Criteo unveiled a new look logo this week coinciding with its annual investor day where the ad-tech company aimed to telegraph its resilience given the imminent decline of third-party cookies.   

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Criteo has been historically reliant on third-party cookies for its core ad retargeting offering with its brand-refresh emblematic of its intention to show investors how it is diversifying its interests and revenue streams.

The publicly listed ad-tech company used its investor day this week to convince Wall Street of its blueprint for transitioning to the post-cookie world with Criteo executives underlining its contextual targeting and retail



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