Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend

But tie-up with The Trade Desk tops ongoing recovery plan

Amid ongoing preparations for the decline of third-party cookies on the web, the Covid-19 pandemic continues to impact ad tech with Criteo today citing it as the primary cause for Q3 revenue dipping 10% to $470 million.

Criteo CEO Megan Clarken described Q3 income as “better performance than expected” and cited how the numbers were largely in line with guidance issued in its earlier earnings call.

Clarken also emphasized how the company was continuing to double down on its retail media offering, which grew 60% year over year.

“As we look forward, we are transforming our company to a commerce media platform over the next few years to maximize the value of our unique reach and commerce assets, enabling our strong customer base, including global brands and retailers, to optimize their sales and digital advertising returns,” she said in a statement. “We

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