Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch

Apple and Google headwinds prompt warning of $60 million revenue hit

Criteo logo
The company is doubling down on retail media and delivered 97% of its revenue guidance set before the pandemic. Criteo

Criteo posted flat revenues of $661 million for Q4 2020 as the company pursues its ambition of becoming the largest independent retail media network on the market. But it’s also preparing for a $60 million hit in revenue from upcoming privacy changes from key industry stakeholders.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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