Mrs. Butterworth's and Cream of Wheat to Review Mascots and Packaging

Two additional CPG brands reevaluate their roles in systemic racism

Both hot cereal maker Cream of Wheat and syrup brand Mrs. Butterworth’s have confirmed they’ve initiated packaging reviews in the wake of PepsiCo’s bombshell announcement on Wednesday that it would retire Aunt Jemima after 131 years.

That was quickly followed on Wednesday by a statement from Uncle Ben’s, which said it is “evolving the visual brand identity.” A spokesperson said the brand is “evaluating all possibilities,” so it is unclear if the name Uncle Ben will remain.

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