Cookieless Inventory: Today’s Incremental Revenue, Tomorrow’s Standard

The future is daunting, but it doesn’t have to be disastrous—publishers have the tools to thrive

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For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to this point in time where privacy advocates and governments are clawing that capability back.

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