Cookie Alternative Device Fingerprinting Is Dealt Another Fatal Blow

Companies have used the technique for years to target audiences, but it's far from transparent

This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of fingerprinting. And, with it, dealt another body blow to the cookie-alternative tracking mechanism.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in