Political advertisers are embracing connected TV ahead of the November election more than they did during previous election cycles, but the category still represents a fraction of the overall media spending pie—and exact spend levels in CTV are hard to calculate.
Total political ad spend for the 2020 election cycle is projected to reach $6.9 billion, according to research firm eMarketer, with two-thirds of that going to linear TV, mostly in local broadcasts and to cable or satellite providers.
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