Connected TV’s Growing But Unclear Role in Political Advertising

Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic

Ad tracking firms say political spend on CTV isn't publicly available yet. Getty Images

Political advertisers are embracing connected TV ahead of the November election more than they did during previous election cycles, but the category still represents a fraction of the overall media spending pie—and exact spend levels in CTV are hard to calculate.

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@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.