Condé Nast and Verizon Media Are Swapping Content for Ad Tech

The Vogue and GQ publisher will create web videos for Yahoo properties

Condé Nast and the soon-to-be-sold Verizon Media have struck a partnership that will see the publisher of Vogue and GQ produce videos for Yahoo sites.

The partnership is Verizon Media’s first major announcement since its parent company Verizon announced the sale of its media and ad-tech business to private equity firm Apollo Global Management for $5 billion. The deal is expected to close in the second half of this year.

Condé Nast brands including Glamour and Vanity Fair will soon create video content for the Life and Entertainment verticals of Yahoo’s digital properties, allowing Condé Nast to reach more people and providing Yahoo with much-needed online video inventory—a proliferating ad channel.

In return, Verizon Media’s ad-tech unit will build products to further Condé Nast’s monetization efforts.



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