Comscore and Hudson MX Team Up to Solve Local TV's Slump

The partnership sees new-school tech pumped into old-school platforms

Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before—and now it’s coming for local TV.

Hudson MX, an ad-tech outfit focused on addressing local broadcasters, announced that it would partner with analytics provider Comscore to bring its targeting tech to the local market. Media buyers can plug Comscore’s data stores into Hudson MX’s in-house DSP, BuyerAssist. Right now, the partnership limits the audience to Comscore’s automotive audiences—a major audience segment in the local media marketplace.

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