Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax
Mergers and acquisitions in the programmatic advertising sector are ramping up again

“Together, FreeWheel and Beeswax can further enhance how television operates," said FreeWheel general manager Dave Clark.
BeesWax, FreeWheel

Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo.