Ad Tech

Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

Mergers and acquisitions in the programmatic advertising sector are ramping up again

“Together, FreeWheel and Beeswax can further enhance how television operates," said FreeWheel general manager Dave Clark. BeesWax, FreeWheel

By Ronan Shields

December 17, 2020

Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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