As Coinbase finds itself in the midst of another public relations crisis, the country’s largest cryptocurrency exchange is turning to Facebook product marketing veteran Kate Rouch to stanch the cycle of bad news as its first CMO.
As CNBC and other outlets reported earlier this week, Coinbase users are up in arms after being hit with a massive hack that may have drained some customers’ accounts. Customer service has been one source of struggle at Coinbase, which filed its IPO last spring.
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