Co-Founders of The Yes on Changing How Fashion Is Sold Online

App-first shopping platform extracts some 500 attributes of a product to match with customers

App-first shopping platform The Yes wants to change how clothing is sold online by providing the same experience that exists in other verticals, such as music—only in this case, it’s for fashionistas. Think Spotify, but instead of songs, it’s a playlist of styles by a wide range of brands, from Zara to Balenciaga to Everlane.