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Chipotle this week kicked off Real Foodprint, a sustainability impact tracker that compares the average values for each of the fast-casual chain’s 53 real ingredients to their conventional counterparts.
The five key metrics analyzed by Real Foodprint are:
- Less carbon in the atmosphere (measured in grams)
- Gallons of water saved
- Improved soil health (measured in square feet)
- Organic land supported (measured in square feet)
- Antibiotics avoided (measured in milligrams)
Guests will receive data on those metrics when they reach the order confirmation screen on the Chipotle application or Chipotle.com.
Chipotle
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