Dana Anderson, chief transformation officer at MediaLink, will be departing the firm at the end of the month.
According a spokesperson for the strategic advisory firm, Anderson is leaving MediaLink to “focus on giving back to the marketer community and some passion projects.”
Additional details or announcements of her replacement have yet to be released. Her exit from MediaLink isn’t the only recent shakeup—just last month, the firm went through a round of layoffs and furloughs due to Covid-19.
“Over the last three years, Dana brought to MediaLink and our partners a deep understanding of the art of transformation,” the spokesperson told Adweek. “We’re honored to call Dana a lifelong member of the MediaLink family and are grateful for her constant wisdom, inspiration, wit and friendship.”
Anderson first joined MediaLink in October 2017 after the firm was acquired by Ascential, the parent company of Cannes Lions International Festival of Creativity, earlier in the year. Regarding the announcement that Anderson was joining his management team, MediaLink CEO Michael Kassan had said “I’m ready to scream it from the rooftops because Dana is such a big personality” and had described her as “someone I have secretly gone after for a long time.”
While she was at Mondelēz International from 2009 to 2017, Anderson served as senior vice president and CMO and was renowned for her work for packaged goods brands like Cadbury, Kraft, Oreo, Ritz and Trident.
Throughout her nearly 40-year tenure in the marketing industry, Anderson has made a name for herself due to her signature style of witty, insightful and inspirational storytelling. In fact, she is an in-demand presenter, often making appearances in panels at confabs for the Association of National Advertisers, the 4A’s and at the Cannes Lions Festival. Most recently, Anderson took part in Adweek’s CMO Moves Summit East on Feb. 5, fronting a discussion on future marketing talent with other notable executives across the industry.