'Careful What You Wish For,' Ad-Tech Firms Respond to Privacy Mandate

Not even a month old, CCPA is already having unintended consequences

Today, if you can believe it, is the 14th annual international Data Privacy Day, and as the ad-tech industry marks off Jan. 28 on the calendar, companies are reflecting on the early impact of the California Consumer Privacy Act.

Public awareness about how personal data is used as a transactional currency is rising, and a survey released today by FormAssembly shows businesses are still grappling with how to move forward. Speaking recently with Adweek, one publisher spoke of how media

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