Cannes Showed That Brands Are Raising the Bar for Transparency in 3 Major Ways

Issues that consumers and marketers alike want to address

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry.