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This week’s YouTube brand-safety “furor” came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers.
This week again underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers. Major brands like Disney, Nestle and L’Oreal ran ads ahead of “innocuous” videos of children swimming or doing gymnastics, which on the surface is fine. The trouble began when scrolling through the comments, which were infested with pedophiles.
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