Programmatic

Can YouTube Ever Be Completely Safe for Advertisers?

After this week, the answer appears to be 'no'

This time the controversy was not around the primary content on YouTube but the comments below it. Getty Images

By Ronan Shields, Patrick Coffee & Josh Sternberg

February 22, 2019

This week’s YouTube brand-safety “furor” came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Josh Sternberg
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
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