Programmatic

Can YouTube Ever Be Completely Safe for Advertisers?

After this week, the answer appears to be 'no'

This time the controversy was not around the primary content on YouTube but the comments below it.Getty Images
By Ronan Shields & Patrick Coffee & Josh Sternberg

February 22, 2019

This week’s YouTube brand-safety “furor” came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Josh Sternberg

Josh Sternberg is the former media and tech editor at Adweek.

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