Can YouTube Ever Be Completely Safe for Advertisers?

After this week, the answer appears to be 'no'

This time the controversy was not around the primary content on YouTube but the comments below it. Getty Images

This week’s YouTube brand-safety “furor” came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
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