Can Political Advertising Weather a Recession?

2022 midterm election ad spend is projected to exceed the 2020 presidential campaign spend by $700 million

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You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek.

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