Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

It might require a little give and take

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Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation experts.

@KerryPerse Kerry Perse is the principal at Influence and Inspire Consulting.