Can Anyone Topple Google in the Ads Game?

Several regulatory bodies have Alphabet in their sights

Google, the search giant, is the undisputed cash cow of parent Alphabet, and earlier this week it flexed its muscles, reporting revenues of $40.5 billion for the three months ending Sept. 30 with $33.9 billion in ad spend.

But given Facebook’s rise as the second tower of the digital advertising duopoly—this week the company boasted $17.4 billion in ad revenue for the third quarter—and Amazon’s emergence to turn the duopoly into a triumvirate, not to mention the coming wave of data and privacy regulation, many are asking just how long Google can stay on top.

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