Can Anyone Topple Google in the Ads Game?

Several regulatory bodies have Alphabet in their sights

A Google search page with Google spelled out in images
Threats appear to be looming for Google when it comes to digital advertising primacy. Illustration: Trent Joaquin; Source: Getty Images

Google, the search giant, is the undisputed cash cow of parent Alphabet, and earlier this week it flexed its muscles, reporting revenues of $40.5 billion for the three months ending Sept. 30 with $33.9 billion in ad spend.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.