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Google, the search giant, is the undisputed cash cow of parent Alphabet, and earlier this week it flexed its muscles, reporting revenues of $40.5 billion for the three months ending Sept. 30 with $33.9 billion in ad spend.
But given Facebook’s rise as the second tower of the digital advertising duopoly—this week the company boasted $17.4 billion in ad revenue for the third quarter—and Amazon’s emergence to turn the duopoly into a triumvirate, not to mention the coming wave of data and privacy regulation, many are asking just how long Google can stay on top.
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