Programmatic

BuzzFeed's CRO Explains Why Its Programmatic Strategy Is All About Collaboration, Not Competition

From native-first to a mixed approach

BuzzFeed, Getty Images
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

May 22, 2019

In the four and a half years that BuzzFeed’s chief revenue officer, Lee Brown, has worked with the company, he’s seen the publisher transform from a one-stop shop for listicles and quizzes to a massive media behemoth.

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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