Buyers Say Facebook Pre-Election Ad Period Hit With Unexpected Outages

“This is a horrific scenario”

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This post has been updated to include Facebook’s official response, which was issued in response to Adweek’s reporting, as well as comments from the Trump campaign, House Majority PAC and Majority Strategies.

Just one week before the election, Facebook’s political ads system is coming under fire. As the company rolls out a new policy, frustrated ad buyers saw ad campaigns deactivate, ultimately hampering campaign reach at a crucial moment.

In September, when Facebook announced that it wouldn’t accept new political ads the week before the election, the social media company drew hefty rebuke: Critics called the policy a PR stunt and said it could hurt last-minute



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