Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers

What advertisers need to look out for in 2021

Some believe Apple and Google will offer an encrypted means of device mobile targeting. Getty Images

For the ad-tech industry, 2020 was a traumatic year—and the Covid-19 pandemic was only part of it.

@ronan_shields Ronan Shields is Adweek's programmatic editor.