Bustle Digital Group and Rubicon Project Form Tighter Private Marketplace Bond

The publisher is also transitioning to support Prebid on its sites

Rubicon Project is now the preferred supply-side platform for executing private marketplace (PMP) deals for Bustle Digital Group.

The two companies said on Tuesday that Rubicon Project will now be the main conduit for media buyers to execute PMPs across Bustle Digital Group’s portfolio of nine sites, such as Bustle, Elite Daily, Mic, Input and The Outline.

“PMPs are a great alternative to open markets because we are able to generate higher CPMs,” Evan Pfeffer, vp of programmatic solutions at Bustle Digital Group, said in a statement.

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