Ad Tech

Bustle Digital Group and Rubicon Project Form Tighter Private Marketplace Bond

The publisher is also transitioning to support Prebid on its sites

side-by-side image of Rubicon Project and Bustle Digital Group logos
Rubicon Project will be the main conduit for media buyers to execute PMPs across Bustle Digital Group’s sites.Rubicon Project, Bustle Digital Group
Headshot of Andrew Blustein
By Andrew Blustein

March 3, 2020

Rubicon Project is now the preferred supply-side platform for executing private marketplace (PMP) deals for Bustle Digital Group.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
Related Articles
Briefly

Video Spurs PubMatic’s Q1 Revenues to $43.6 Millionicon-image

By Andrew Blustein

Programmatic

Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Upicon-image

By Andrew Blustein

Programmatic

Publishers Are Caught in the Crossfire as Ad Tech Builds Contextual Targeting Offeringsicon-image

By Andrew Blustein

Programmatic

Condé Nast and Verizon Media Are Swapping Content for Ad Techicon-image

By Andrew Blustein

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?

By Jane Butler, Managing Director, Google

64% of CPGs Will Increase Retail Media Spending in 2023

By LiveRamp

The Holiday Shopping Season Looks Very Different for 2022

By InMobi

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

By Matthew Tilley, Executive Director of Marketing, Vericast