Bustle Digital Group and Rubicon Project Form Tighter Private Marketplace Bond

The publisher is also transitioning to support Prebid on its sites

side-by-side image of Rubicon Project and Bustle Digital Group logos
Rubicon Project will be the main conduit for media buyers to execute PMPs across Bustle Digital Group’s sites. Rubicon Project, Bustle Digital Group

Rubicon Project is now the preferred supply-side platform for executing private marketplace (PMP) deals for Bustle Digital Group.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.