Why share a rivalry when you can share a passionate embrace instead? The usually adversarial relationship between McDonald’s and Burger King has blossomed into love in a painting depicting the two fast food chains’ iconic mascots locking lips.
Relationship status: advertisement official.
The aptly titled painting, “Love Conquers All,” was commissioned by Burger King and unveiled in outdoor and print advertising—as well as the Whopper giant’s own channels and restaurants—around Finland during Helsinki Pride Week, which is typically celebrated the last week of June but had been pushed back due to Covid-19.
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