Bumble, the buzzy dating app that puts control of the conversation in the hands of women, took out full page ads in three major newspapers this week to honor Supreme Court Justice Ruth Bader Ginsburg.
RBG, who passed away last week, was described in the ads (which were yellow—in keeping with the app’s brand marketing) as a “fighter,” “feminist” and “hero.” Bumble moved quickly over the weekend with the team at MilkMoney to secure the ads, which ran near the front page in The Dallas Morning News, The Wall Street Journal and The New York Times on Monday.
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