The race for scale among identity providers is on as the internet’s major platforms gradually pull the cord on the digital media sector’s historic means of online ad targeting.
And with the countdown to 2023, the year Google will pull support for third-party cookies, firmly underway some are having to get creative to help spur adoption.
That’s the thinking behind the merger between BritePool, an identity provider led by ex WPP-veteran David J. Moore, and BIGtoken, a data marketplace that encourages users to volunteer information in return for incentives.
Full financial details of the deal were not publicly disclosed, but the pair did reveal that Force Protection Video Equipment Corp.,
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