Brands Risk Being Caught in the Crossfire of New EU Political Ad Regulations, Industry Bodies Warn

Policy definitions around data could also potentially overlap with GDPR


The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands that risk their marketing messages getting caught up under the loose—and overlapping—definitions, industry bodies have warned.  

The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year and to become law by 2024, ahead of the next European Parliament elections.

The new regulations will have a direct impact on major tech platforms such as Facebook and Google, as well as local political parties, who will be forced to reveal details on how they target voters.

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