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Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer service to them, according to a report by customer engagement and data management Redpoint Global with the Harris Poll.
While brands are setting plans in motion for this reality, there’s a gap between how confident companies are feeling about their ability to deliver good customer service, which relies on customer data, and how people feel brands are performing.
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