Ad Tech

Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk

MediaRadar study shows that one-third of advertisers cut their ad spend

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By Shoshana Wodinsky

March 13, 2019

Some major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by MediaRadar.

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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