Some major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by MediaRadar.
The ad sales intelligence company found that approximately one-third of digital advertisers reduced their programmatic ad spend from 2017 to 2018. EBay, for example, dropped their programmatic ad buy by 66 percent while Nestle lowered it by 57 percent. Walmart and Spotify each pulled back their buys by 52 percent, and Honda reduced theirs by 50 percent.
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