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Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop.
Using Good-Loop’s green ad tag, which lets advertisers monitor in real-time, measure, track and reduce the carbon footprint of the programmatic buy, Brand Advance can let its brand and agency partners reach its diverse audiences in a more climate-friendly manner.