Big CTV Platforms Gear Up for Upfront Season

Their unique data offerings could be a key selling point


Broadcasters and cable networks aren’t the only big sellers during upfront season anymore. A new guard of connected TV platforms that act as both distributors and content owners are establishing themselves as go-to destinations for advertisers.

Platforms like Amazon Fire TV, Vizio and LG, the latter of which combined cover more than 100 million U.S. households, are pitching their wide array of inventory and expansive data offerings just as viewers stream more content than ever before.

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