What Students Want to Know Most About Ad Tech, Answered

Adweek Advisory Board member and Hypergiant founder Ben Lamm shares his expertise

ben lamm
Ben Lamm answered questions from a marketing class at Boston College. Hypergiant

The ad-tech industry was having a turbulent year even before the coronavirus pandemic upended digital advertising. So what does the industry look like now, and how can people just entering it find their footing?

@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.