Beeswax Introduces 'Bid Models' to Power In-House Programmatic Strategies

It's the company's way of bringing walled garden algorithm outside of the walled gardens

Beeswax is upping their optimization game. After snagging $15 million in funding earlier this year, the ad-tech company announced the launch of “Bid Models,” an optimization tool that brings complex bidding algorithms entirely in-house.

The initiative gives media buyers an entirely new suite of tools, regardless of their tech or engineering savvy, providing access to avenues of optimization that used to exclusively be found within Google and Facebook.

“The walled gardens basically say, ‘We have these factors, and we’ll evaluate it, and we’ll tell you how well you’re doing,'” said Ari Paparo, CEO of Beeswax.

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