Beeswax Buys MediaGamma to Shore Up Programmatic Offering

Purchase comes amid a period of much uncertainty for those in ad tech


Beeswax has snatched up ad-tech startup MediaGamma, continuing a round of industry consolidation that comes amid a period of contraction in the ad-tech world. Financial details of the transaction were not publicly disclosed.

Beeswax made the purchase to bolster its engineering capabilities, as well as broaden its international footprint. MediaGamma was a UK-based operation.

Beeswax, itself a startup, is a demand-side platform that effectively lets media buyers improve the targeting capabilities of their preexisting trading algorithms, and has sought to service those advertisers that want to in-house automated ad buying.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in